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Mouse House welcomes Baby into Disney family
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HOLLYWOOD (Variety) - Disney announced Tuesday it has
acquired Baby Einstein, a closely held maker of media products,
toys and books for babies and toddlers.
Terms of the deal weren't revealed. Artisan Entertainment
owned about 20% of the company, sources said. The Mouse House
said it expects to expand the Baby Einstein product line.
Based in Lone Tree, Colo., the 5-year-old Baby Einstein
"develops and sells products that expose babies to various
forms of human expression -- language, poetry, music, art and
science -- through ways that are nurturing and fun,'' Disney
said.
Baby Einstein's product line includes videotapes, DVDs and
CDs. The company also launched a new collection of books and
toys this fall with partners Disney Publishing Worldwide and
Hasbro.
"The acquisition of Baby Einstein provides (Disney) with
another high-quality brand franchise which serves one of our
core customer segments -- families with small children,'' said
Disney president Robert Iger. "We are particularly excited
about extending from the 'Baby' series brand into a 'Little'
series that will appeal to pre-schoolers. We view this
acquisition as a core element of our companywide learning
intiative for children.''
The new "Little'' product line is set to launch in late
2002, Disney said.
Reuters/Variety
REUTERS
By Carl DiOrio
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Friday, November 9, 2001
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Thursday, November 8, 2001
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Wednesday, November 7, 2001
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[News] FEATURE-Terrorism, recession take toll on showbiz (1:00PM)
[News] Mouse House welcomes Baby into Disney family (1:00PM)
[News] ''Clones'' hitches new trailer to "Potter'' print (5:00AM)
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